Showing posts with label demographics. Show all posts
Showing posts with label demographics. Show all posts

Saturday, 8 October 2016

Exercise 10 - Local Library Evaluation of 2.0 Technologies

My local library is Kuring-gai.  I looked on their Home Page and found large icons to Facebook, Twitter, Instagram and LinkedIn at the base of the page.  However, when I followed these, each belonged not solely to the library but to Kuring-gai Council in general. 

When I went to the My Library page, and scrolled to the very bottom there was a link to a Kuring-gai Library Facebook page.  However only 453 people (out of a total population of 120,978 in the LGA, according to the ABS ) have liked it!  Perusing the Facebook site shows me that there are very few reviews, comments or likes and that the local community is not engaging with the Library’s Facebook page, despite the Librarians colourful and interesting posts. 

There are really no discernible Library 2.0 technologies employed under the given headings:
·     Local Studies;
·     Children’s;
·     Teenage/Youth;
·     Adult Fiction; or
·     Information/Reference.

The library catalogue was updated in July 2011 to contain interactive links via LibraryThing and Google Books for catalogue items but to find either you need to locate the individual item on the catalogue then select it.  Once selected either Google Books or LibraryThing (or both) may come up as a link in the ‘More Information’ category.  This is not available for every title in the catalogue, and appears to be pot luck when you select individual items.  See the screen shot of a catalogue item below indicating the availability of LibraryThing and Google Books for the classic children’s novel Charlie and the Chocolate Factory.


I think the image the Library/Council chooses to put on the My Library navigation page tells the story as to why the poor uptake of Library 2.0.  Note the age demographic illustrated in the extracted image below:


The ABS web page consulted in Exercise 5 also revealed that within the Sydney SD, the Ku-ring-gai Statistical Local Area has the highest median age at 40.8 years.  Ku-ring-gai also had the highest median age for males (39.5 years) and second highest for females (41.7 years).  I decided to investigate this further and looked at the more detailed ABS National Regional Profile: Kuring-gai.  The following table extracts data from this site to summaries the population by age. 
  
Age Group
% of Kuring-gai population per year

2009
2010
2011
0-14
19.7
19.8
20.0
15-24
14.2
13.9
14.4
25-34
8.3
8.3
7.9
35-44
13.0
13.1
13.1
45-54
15.8
15.8
15.8
55-64
12.2
12.1
12.0
65-74
8.0
8.2
8.3
75-84
5.9
5.9
5.8
> 85
2.9
3.0
3.1

The table illustrates that Kuring-gai has a low proportion of the population as young professionals (25-34 years).  Living here, I can attest that once children gain an independent income they often leave to live in the busier suburbs closer to the city, to work and nightlife (Three early 20's newly minted professionals have left our small cul-de-sac in the last few months for the bright city lights!).  They may return later in life when they are seeking space to raise a family – hence the higher proportion of 0-14 year olds.

The elderly nature of much of the population, together with the very low proportion of younger working age people (ie those more likely to engage with Library 2.0 technologies), and the conservative nature of the area, means that uptake of Library 2.0 technologies is likely to be more limited.  It is also a reflection of Council, that in seeking to serve an area with a population concentrated at both end of the age spectrum (ie young and old but not middle) they have not embraced those technologies that are most likely to appeal to those in that middle spectrum.  The references I looked at in Exercise 5 and the Sensis Report data all point to younger people moving away from Facebook to the more visual Web 2.0 mediums such as Instagram, Snapchat and the like.  Perhaps these would be more appropriate Library 2.0 technologies in my local area...